Tags: Sales Development Representative, SDR, B2B SaaS, Lead Generation, Remote, Entry-Level Sales
Sales Development Representative (SDR)
Company: Cordance
Work Type: Remote
About Cordance
Cordance accelerates the growth of vertically focused B2B SaaS companies through acquisition and long-term operational and financial guidance. The team partners closely with founders to scale strong businesses while preserving what makes each company unique. Cordance focuses on sustainable, profitable growth and building long-term legacy organizations with strong leadership and culture.
Position Overview
Cordance is hiring ambitious and resilient Sales Development Representatives to join its growing sales organization. SDRs sit at the front lines of sales, prospecting, researching, and engaging potential customers to generate qualified opportunities for the sales team.
This role is designed as a career launchpad. High performers frequently advance into Account Executive, Customer Success, or Marketing roles. Success in this role requires persistence, curiosity, and a strong desire to grow in sales.
Key Responsibilities
- Represent Cordance’s portfolio of products and services with strong product knowledge and research
- Focus primarily on new logo acquisition through inbound and outbound prospecting
- Generate leads and build early-stage sales opportunities through prospect nurturing
- Respond quickly to inbound inquiries with a strong focus on speed to lead
- Execute high-volume outreach, averaging 70–90 activities per day across calls, email, video, and social channels
- Progress toward a target of approximately 1,200 calls per month
- Qualify prospects through research and discovery to ensure strong solution fit
- Schedule discovery meetings and demos for assigned Account Executives
- Use HubSpot, ZoomInfo, and sales engagement tools to track activity and manage follow-ups
- Collaborate with SDR leadership and Account Executives on territory and account strategies
- Meet or exceed activity, qualification, and pipeline generation goals
- Share insights, feedback, and messaging learnings to improve overall team performance
Core Competencies
- Resiliency and comfort handling rejection in a metrics-driven environment
- Coachability and openness to continuous feedback and learning
- Curiosity and problem-solving mindset
- Strong ownership and accountability for results
- Growth mindset with a focus on continuous improvement
- Strong written and verbal communication skills
- Ability to thrive in a fast-paced, high-energy team environment
Required Qualifications
- Bachelor’s degree or equivalent experience
- 0–2 years of professional experience
- Comfort with high-volume outreach via phone, email, and LinkedIn
- Strong organizational skills and ability to manage multiple priorities
- Passion for sales and long-term career growth
- Experience in B2B SaaS or lead generation preferred but not required
Preferred Qualifications
- Familiarity with CRM and sales tools such as HubSpot and ZoomInfo
- Proven ability to meet or exceed outreach and pipeline goals
- Strong research and personalization skills at scale
- Understanding of BANT qualification methodology
- Experience collaborating with Account Executives on territory strategies
- Ability to balance speed, volume, and quality under pressure
Why Join Cordance
Cordance offers a comprehensive benefits package designed to support employee well-being from day one.
Health & Wellness
- Comprehensive health coverage starting on day one
Retirement
- 401(k) with employer match in the US
- RRSP with employer match in Canada
Time Off
Parental Leave
- 12 weeks paid leave for all employees
Remote Work Support
- Monthly stipend for phone and internet expenses
Holidays
- Generous holiday schedule
Equal Opportunity Statement
Cordance provides equal employment opportunities to all employees and applicants and prohibits discrimination or harassment of any kind. Reasonable accommodations are available for individuals with disabilities. Final candidates must be able to pass a background check.
