Sales Development Representative · SDR · B2B Sales · Lead Generation · Prospecting · Outbound Sales · Inbound Lead Qualification · CRM Management · SaaS Sales · Enterprise Sales
Sales Development Representative (SDR)
Role Overview:
A Sales Development Representative (SDR) is a vital contributor to revenue growth, responsible for identifying, engaging, and qualifying potential customers to create a strong pipeline for the sales team. Acting as the first point of contact, SDRs ensure that qualified leads are delivered to account executives, accelerating the sales cycle.
Key Responsibilities:
- Research and segment target markets to identify high-potential prospects.
- Use multiple outreach channels—including cold calls, personalized emails, LinkedIn, and social media—to connect with decision-makers.
- Tailor messaging based on the prospect’s industry, challenges, and goals.
- Qualify leads against specific criteria to ensure readiness for meaningful sales conversations.
- Schedule discovery calls, demos, and meetings for the sales team.
- Document all interactions and maintain a clean pipeline in the company CRM.
- Collaborate with marketing to provide feedback on campaigns and prospect insights.
Success Metrics:
- Outreach volume, response rates, and conversion rates.
- Number of qualified leads passed to account executives.
- Effective communication and relationship-building with prospects.
- Accuracy and completeness of CRM records.
Qualifications & Skills:
- Goal-driven, resilient, and able to handle rejection while maintaining motivation.
- Exceptional written and verbal communication skills.
- Strong active listening and analytical abilities.
- Quick learner with the ability to articulate complex product benefits clearly.
- Collaborative mindset to work effectively with sales and marketing teams.
Why This Role Matters:
SDRs open doors for new business, laying the foundation for long-term customer relationships and sustainable growth. Success in this role requires curiosity, persistence, and a passion for connecting with prospects while ensuring the sales team has high-quality opportunities.
By applying to this position, you’ll receive a Simera Professional Key (SPK), a unique identifier that helps you connect with employers, stand out, and secure the right career match.
